The Cost Of Chasing “Optimal”

In the fitness and health world today, we’re drowning in the obsession with “optimal.” Biohack your sleep.Track your HRV.Measure your micronutrients to extend your life by 0.6 years.Wear blue light glasses.Sip butter coffee.Block EMFs.Go keto. Go carnivore. Go “whole food vegan-ish.”Red light therapy. Cold plunges. NAD infusions. Methylene blue. Barefoot shoes. Butthole sunning... It’s a... Continue Reading →

Top 5 Cold Plunge Myths Debunked

Cold plunging has become a go-to recovery tool for athletes, high performers, and biohackers. But while it has legit science-backed benefits, there’s a lot of misinformation out there. Whether you’re looking to optimize your recovery, boost metabolism, or build mental resilience, knowing the real facts can help you get the most out of cold exposure. For those living in Arizona or... Continue Reading →

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